Ocean Ave & Lincoln St, Carmel-By-The-Sea, CA 93923


Carmel Bay Company



REFLEX is commonly defined as "an immediate response to a stimulus."

After spending so many years mindlessly lending ourselves to unsatisfactory wallets, we decided to start a business dedicated to creating uniquely modern wallets that fit our lifestyles in a fashionable way.


We chose REFLEX Brand as the company name because it captures the essence of our mission, which is to respond to the plague of boring billfolds by making modern wallets that we can comfortably carry through the ordinary & extraordinary experiences of life. 



It All Started With The Wallet...

REFLEX is a privately held company that specializes in minimalist wallet design. We exist to make your life adventurous & simple; and we do so by creating innovative wallet concepts that fit your style.

We are dedicated to repurposing material to fit specific needs through creative invention and innovative product design. We believe there is value in all things and pursue a commitment to quality, style,and design - both now and forever.

We also just like to have fun




Straight Outta Santa Cruz...

REFLEX brand was founded in 2016 near the famous beach town of Santa Cruz, California.


We had this brand new idea to re-invent the way that minimalist wallets

were created by utilizing a unique material that had never been used before. We designed the very first prototype in the workshop and we knew we had something special. The wallet was so unique & the material so versatile, we realized EVERYONE needed to have it. So, we started REFLEX Brand...And boy, are we glad we did! 

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© 2018  REFLEX Brand, Santa Cruz CA